A/B test

A/B testing (or multi-variate testing if there are more than two combinations) involves conducting tests by changing the components of a page or user path to identify the most efficient combination. We can thus change colours, button sizes, layout of images, texts... These tools are in most cases related to analytics tools to measure incremental performance (for example conversion rate).



  • Magento Live UK

    14/07/2014 / UK

  • IMRG Connect - July 2014

    16/07/2014 / UK

  • eTail East

    11/08/2014 / US

  • European Online Retail Forum

    03/09/2014 / Spain


  • A/B testing: software recommendations from four ecommerce experts


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