Thanks to Bazaarvoice
Conversations, you can chat with your customers and take advantage of the content they produce. This solution manages all customer comments on your site and others, to help you manage your online image.
This program incorporates a rating and reviews manager for each product, allowing you to share the opinions of your customers, improve your products and increase customer engagement. Bazaarvoice
enables you to retrieve and integrate reviews from several external sites to integrate with yours, and vice versa.
With the question and answer module you can give information to your customers and employees, which in turn can respond to emerging issues. Over time, this will create a database of all cases that have been discussed, making you more efficient and improving your page rankings.
You can even create campaigns from media content created by your users, as they can share their photos, videos and testimonials. This strengthens their loyalty while attracting a new audience.
Conversations also offers integration with Facebook, allowing you to share information, interact with your customers to answer their questions, and connect social network data to that of your site.
This service also offers many tools to help you personalize your communications and improve your conversion rate.