Hosting is critical to the performance of an online store. Choosing the right web host for an e-commerce website ensures that the site will load quickly, which has a direct impact on the user experience and hence conversion rate. Specialised hosting companies exist, for example Magento, and can optimise the code of the online shop to improve its performance. A CDN (content delivery network) ensures that the different contents of the site (product image, videos ...) are stored closer to visitors through a network of geographically distributed servers.
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